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November 2016

Strategy on women's empowerment in cocoa communities draws on GDI research

(2 November 2016)

Mondelēz International, the owner of Cadbury, has published a new and expanded strategy for promoting women’s empowerment in cocoa supply chains, which draws heavily on GDI research. 

Research undertaken by Professor Barrientos has a long history of achieving real impact. In 2008, her work was pivotal in persuading Cadbury to invest £45 million in sourcing fair trade cocoa and launching the Cadbury Cocoa Partnership, the predecessor of the Cocoa Life programme (launched by Mondelēz International in 2012 after it acquired Cadbury). 

Professor Barrientos has continued to engage with the Cocoa Life programme and her latest research paper is extensively cited in the new Mondelēz strategy on promoting women’s empowerment within the cocoa supply chain. The strategy follows a report by CARE International on emerging best practices of women’s leadership within cocoa farming in Ghana and Côte d’Ivoire. CARE’s report notes that research conducted by Professor Barrientos has already greatly influenced the overall strategy of the Cocoa Life programme. 

In the recently published GDI Working Paper, Promoting Gender Equality in the Cocoa-Chocolate Value Chain: Opportunities and Challenges in Ghana, which studied two facets of the Cocoa Life programme, Professor Barrientos and Adwoa  Owusuaa Bobie outline eight recommendations to enhance gender equality in the cocoa-chocolate value chain, which Mondelēz has incorporated into their new strategy.