Blog about England’s NHS ambulance service is most read in 2017
(11 January 2018)
A blog about England’s NHS ambulance service by Professor Leo McCann, Alliance Manchester Business School, has been announced as Policy@Manchester’s most read blog of 2017.
With over 7,600 views and over 100 social media shares, the blog, entitled The hidden emergency in England’s NHS ambulance service, addresses serious problems and failings within the NHS’s ambulance service, and highlights that deep-rooted policy change is required to solve them.
Leo said: “The ongoing crisis in the NHS affects thousands of people, and the Policy@Manchester blog was a very useful way for me to publicise my research, particularly the angle it provides on ambulance staff morale. I was very pleased with the response to the blog, and it has led to further research and collaboration, such as a project with colleagues at the College of Paramedics and NHS Improvement exploring management and leadership in ambulance services.”
Analysing the impact of blogs is important for Policy@Manchester, to assess how its work is making a difference. Blogging is a key plank in the team’s strategy for influencing the policy process, and serves as a way of opening up conversations, establishing expertise in the public arena, and setting agendas.