Creating a Research Website
One of the best tools for creating a website if users are unfamiliar with HTML is Google Sites. Google sites is free and easy to use and can be linked up with an iGoogle homepage and a Gmail email address. Some schools in the Faculty also offer research profile pages for PGRs to use on their websites.
What information to include?
- A name and title
- Contact details - affiliations
- Research outline
- Future plans
- Publications/publication plans
- Conferences, talks, presentations
How to make the best use of your webpage
Researchers need to make proper use of a webpage/website so that people are aware that it exists. This involves linking it up with other social media that is also being used to develop a research profile. For example if you have a research profile on the University site, link it up with your web page. If you are on Facebook or Twitter, include the URL on there. If you use business cards when you attend conferences, make sure there's a link on there to your webpage. And finally, include a link to your web page at the bottom of your email signature - this can be a useful networking tool. If you are attending conferences, your name will appear in the conference proceedings - if people Google you then they will be directed to your web page and be able to find out more about you. Anything that encourages people to make contact with you will automatically boost your research profile and digital footprint.
Using Google Analytics
Once your webpage has been established for a few months, use Google Analytics to assess where your hits are coming from. Google analytics enables you to gain an insight into your website traffic and also tells you how effectively you are marketing yourself. From there you can decide how to develop your profile. Take a look at the product tour to find out how it works. Remember to update your website frequently - it needs to be up-to-date and interesting.