CIDRAL PGR poster competition 2024-25

In 2024-2025 CIDRAL held its third PGR poster competition. Any doctoral student registered in SALC was eligible to enter a poster that showcased an aspect of their research.

The following were chosen as the winning entries:

First prize: Ruoyi Zheng

1st prize: Can Italian neo-avant-garde intermedial visual arts and China relate to each other?
Ruoyi Zheng's winning entry. Click on image for larger version.

Can Italian neo-avant-garde intermedial visual arts and China relate to each other?

Having Western Europe's largest communist party in the second half of the 20th century, Italy presents a particularly compelling case study for my research which examines why and how neo-avant-garde movements of the 1960s-1980s engaged with Chinese cultural-political aesthetics. Traditional scholarship has typically viewed avant-garde movements as internal institutional challenges, focused primarily on debates around art’s autonomy and heteronomy within Western contexts. However, few scholars have recognised how globalisation and internationalisation transformed these movements into cross-continental exchanges that surpassed single national revolutionary frameworks.

It is obvious that art became a field for ideological struggle between left-wing politics and traditional institutions as artists responded directly to Cold War geopolitics and the contradictions of the capitalist system. In this period, artistic innovation sometimes was inseparable from political loyalty, with experimentation continuously finding new ways of expression between innovation and societal critique. Among which, intermediality, the integration of different mediums emerged as a powerful tool for depicting art and reflecting ideology. In Italy, different art groups developed distinctive intermedial practices. These artists deliberately blurred traditional media boundaries through collage, photomontage, and the integration of text with visual elements. All these approaches presented a unique perception and reproduction of Italian modernity, often incorporating political discourses (including Maoist imagery) into compositions.

However, it would be reductive to view this engagement with Chinese aesthetics as purely political. Delegations of Italian artists and intellectuals who visited China returned with impressions of a mysterious and sophisticated East that transcended political ideology. The formal resemblance between certain Italian abstract experiments and Chinese calligraphic traditions raises questions about cross-cultural aesthetics, perhaps human aesthetic sensibilities follow universal patterns despite cultural differences, or perhaps they constructed China as an exotic “Other” that provided aesthetic escape from Western difficulties?

In addition, the poster’s design deliberately mimics the Italian neo-avant-garde aesthetic by adopting collaged elements, fragmented texts, quotations, and more. The layout intentionally rejects traditional organisation of information, embracing instead the radical visual strategies employed by publications like A/traverso, which was established by self-proclaimed “Mao-Dadaists” in the 1970s. This design approach is not merely decorative but methodological. The deliberate absence of prescribed reading order, the fragmented and non-linear arrangement of information, allow viewers to begin wherever their attention is drawn. I seek to convey not just information about my research but to embody their methodologies, allowing viewers to re-experience the art experiments in the 20th century.