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Blended Learning Examples

Use of case studies in lectures

Use of case studies in lectures

See it in action:

John has been trialling the use of short case studies as a means of introducing material at the start of a 2 hour lecture. He has written the cases specifically for the course. The Retail Marketing slides explain why he adopted this approach and report on some initial feedback from students.

John has continued to use the case study approach in other courses he teaches. The Case Studies in Management course he currently teaches has refined this approach even further, using detailed group and student peer assessment forms.

Two one day workshops are used where students a)practice their group work skills and b) work on their case study scenario.


The use of case studies provides students with the opportunity to apply knowledge gained in previous modules and to practice skills that are being developed in the programme.

Using enquiry based learning and case studies, students are required to go beyond the data given in class, do some investigation of their own and draw their own conclusions. Group presentations are assessed.

Real business issues are examined by this method, which students find very engaging. See the following quotes from student feedback:

Case studies are far more interesting than just textbook reading. Students apply knowledge to 'real life' settings and gain a better understanding of topic material.
Case studies promote student participation and engagement in the lecture as students offer their own thoughts often provoking debate (a reflection that there is no absolute right answer).